The EU Is Rewriting the Rules in the Food Industry

The second half of 2025 is shaping up to be a turning point for the food industry in the European Union. Institutions and businesses are preparing for major changes—from new regulations on traceability and safety to sustainable packaging and digital technology integration. The European Commission emphasizes in its reports that “digital solutions and sustainable practices will be key—from real-time traceability to environmentally friendly packaging and automated risk analysis.”

Expected Regulations and Innovations in the EU

In 2025, the European Commission plans to:

• Expand the scope of Regulation (EU) 2017/625 on official controls in the food chain;
• Improve the RASFF (Rapid Alert System for Food and Feed);
• Increase focus on vulnerable groups, including children and pregnant women;
• Introduce smart technologies for real-time food monitoring;
• Enforce stricter traceability and accountability across the supply chain.

The goal is to significantly improve crisis response, reduce chemical contaminants, and move towards more sustainable solutions without compromising food safety.

Legislative Framework for Packaging and Waste

In March 2024, a preliminary agreement was reached between the European Parliament and the Council of the EU on the new Packaging and Packaging Waste Regulation (PPWR). Key measures include:

• Reducing packaging waste by 5% by 2030;
• Making all packaging recyclable by 2030;
• Banning single-use plastic packaging for fruits and vegetables;
• Restricting PFAS chemicals in food packaging due to toxic migration risks.

This puts strong pressure on producers to adopt alternative, environmentally safe materials.

“Food manufacturers will have to ensure full traceability of raw materials and reassess their packaging materials,” comments Alicia Conti, regulatory expert at EFSA.

Technological Innovations and Digitalization

In the EU, as in other leading markets, technology is becoming central to quality and food safety management. Key trends include:

• Adoption of AI systems for automated risk analysis;
• Use of smart packaging with sensors to monitor freshness, temperature, and humidity;
• Development of blockchain platforms for full supply chain transparency;
• Integration of real-time data collection and analysis systems, especially for animal products.
  
  

“We expect a boom in the use of automated data collection and analysis systems,” notes FoodDrinkEurope.

Increased Focus on Vulnerable Groups

In 2025, EFSA and the European Commission continue their work under the "Farm to Fork" strategy. Key initiatives include:

• Reducing lead, cadmium, and arsenic in baby food;
• Requiring laboratory evidence of compliance with health standards;
• Increased testing of foods intended for pregnant women and young children.

These measures aim to reduce long-term health risks and strengthen consumer trust in products for the most sensitive population groups.

Consumer Demand for Transparency

There is growing consumer pressure for more information, clarity, and commitment to sustainable practices. According to the 2024 Eurobarometer survey:

• 76% of consumers prefer products with clear and transparent labeling;
• 68% look for ecological or organic certifications;
• 54% demand concrete information about hygiene and safety during production.

In response, the industry is investing in dynamic labels, QR codes with product origin, and consumer feedback systems.

Shaping the Future

2025 will be a test of adaptability and resilience for the EU food sector. Companies that invest in:

• Digital traceability,
• Sustainable packaging solutions,
• Automated risk management,

  will be better positioned to meet regulatory challenges and rising consumer expectations.

Conclusion

The year brings not just new requirements—but an opportunity for the industry to evolve. For companies, it’s a chance to go beyond compliance and stand out through innovation, transparency, and commitment to consumer health and environmental protection.