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New EU regulations promote sustainable packaging

New measures on food packaging introduced by European Parliament


They are aimed at promoting sustainability and reducing packaging waste in the European Union (EU). This regulation, announced in 2024, focuses on recyclability, requirements to harmonise labelling, minimise harmful substances, reduce the material used to produce packaging, increase the use of recycled materials and improve collection and recycling processes. The main objective is to create a circular economy and ensure safer and more sustainable packaging in the EU.

Key points and impacts:

Comprehensive Packaging Life Cycle Approach


The new measures cover the entire packaging life cycle from production to disposal. This means that businesses must integrate sustainability into every stage - design, production, distribution and waste management.

Reduction targets and restrictions


To combat excessive packaging, reduction targets are being introduced: 5% by 2030, 10% by 2035 and 15% by 2040. Certain types of packaging will be restricted, which will encourage businesses to look for innovative solutions with less material and waste.

A ban on single-use plastic packaging


From 1 January 2030, certain types of single-use plastic packaging will be banned. In addition, the use of per- and polyfluorinated alkyl substances (PFAS) in food contact packaging will be restricted. Companies will have to find safe and environmentally friendly alternatives.

Emphasis on reuse and recycling


The new rules encourage businesses to offer consumers resealable and refillable packaging options. It also encourages the use of recyclable materials and the improvement of collection and recycling systems.

These regulations present both challenges and opportunities for EU businesses. Companies need to review their packaging strategies to meet the new requirements and invest in sustainable solutions. Adapting to these changes can improve brand reputation, better meet consumer expectations and contribute to a more sustainable future.

 

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