Consumer and food packaging in 2025: the changes continue

Innovations will determine the direction of the packaging market in the coming year

Recently, there have been significant changes affecting almost every aspect of life. Consumer Packaged Goods (CPG) packaging, of which food and beverage packaging products are a part, is no exception. All indications are that for the packaging industry the changes will continue in the coming year, a number of innovations can be expected that will change the way products are packaged and delivered.

Compliance and regulatory dynamics

The regulatory environment for the FMCG and food industry is undergoing a significant transformation. In 2024, companies face a complex web of standards as governments around the world introduce stringent regulations. Compliance, encompassing safety, labelling and sustainability, is becoming a driving force in decision-making processes.

Companies that proactively integrate compliance considerations into their operations will not only meet regulatory challenges, but will also gain a competitive advantage by establishing credibility with increasingly demanding consumers. The need for comprehensive traceability, transparency in reporting and proactive risk management will fuel a shift in decision-making strategies, impacting everything from supply chain management to product development and marketing.

Safety at the forefront

As the world deals with the fallout from the pandemic, safety and hygiene remain major concerns for many consumers and, by extension, the packaging industry. In 2024, solutions for protective and secure packaging have increased. Companies are exploring options, such as seals and indicators, to reassure consumers that the product has not been compromised.

Sustainability as a guiding principle

In 2024, sustainability has emerged as a key pillar shaping the future of packaging for consumer goods and food products. The industry is seeing an increasing focus on eco-friendly packaging and responsible sourcing practices.

Companies are being forced to adapt quickly to this evolving environment, marking a new era of accountability and consumer trust. To address sustainability concerns, businesses are actively exploring alternatives such as paper-based packaging and reusable containers. Commitment to sustainable practices is not just a trend, but a major driver that is shaping industry ethics and practices, signaling a collective responsibility to protect the environment.

E-commerce as a driver for packaging innovation

The shift towards contactless delivery methods, driven by the rise of e-commerce, continued to change packaging strategies in 2024. Doorstep delivery and locker systems are now common practice, highlighting the need for packaging that provides security and tamper-proof protection.

What's next?

Expectations for the upcoming year 2025 are for it to be a year of adaptation and innovation for the consumer goods and food industries. Industry players will have the opportunity to rethink their strategies, strengthen consumer confidence and contribute to a more conscious and environmentally responsible future.