Packaging with QR code increases the number of customers
Packaging with QR code is an excellent opportunity to provide more product information
It has been found that 57% of consumers scan the QR code on the packaging to get additional information. QR codes are more than a design - they are an asset that is becoming a necessity for business success.
Placing QR codes on packaging is an effective communication tool because scanning the code is quick, easy and takes customers straight to product information. QR codes can be viewed using the camera on any smartphone, making it easy to access information.
Their application is multifaceted:
- to receive feedback from customers
- to promote the brand on social media
- to provide additional product information
- or simply to facilitate customer contact with the manufacturer
Smart QR codes are an excellent way to improve the value of packaging
What information can you add through QR codes on packaging?
In addition to textual information, multimedia content can also be shared. Here are some of the possibilities that become readily available through smart QR codes.
- A button to link to your website or video
- Document files such as a user guide, product information, eBook or report
- Map of your business location
- Custom forms to receive user feedback, conduct surveys, register for an event, and proofread processes
- Share a collection of your entire product range
- Offers and discounts
QR codes in the food packaging industry are used to increase consumer engagement and provide transparency of food products. They can be linked to information such as ingredients, nutritional facts, sourcing data and safety protocols. They can also facilitate traceability in supply chains and streamline processes such as mobile ordering and promotions.
QR codes improve food safety in several key ways:
Traceability: QR codes enable food products to be tracked throughout the supply chain. Consumers and businesses can scan the code to access information about the product's origin, including where it was produced, processed and packaged. This transparency helps identify sources in the event of contamination or recalls.
Real-time updates: QR codes can connect to online systems that provide real-time updates on food safety alerts, recalls or regulatory changes. This ensures that consumers and retailers have the latest food safety information.
Ingredient transparency: By scanning a QR code, consumers can access detailed information about a product's ingredients and potential allergens. This helps consumers make informed choices, especially those with food allergies or dietary restrictions.
Sourcing information: QR codes can provide information on how the product was sourced, including whether it meets certain safety standards or certifications (e.g. organic, non-GMO, etc.), helping consumers to ascertain the quality of the product.
Digital documentation: QR codes can be linked to safety certificates, inspection records and other relevant documentation. This enables verification of compliance with safety standards and regulations.
Consumer education: QR codes can direct consumers to educational content on safe food handling, preparation and storage practices, contributing to overall food safety in the home kitchen.
Overall, QR codes promote greater transparency and communication between manufacturers, retailers and consumers, which is essential for enhancing food safety.