New packaging trends increase demand for skin vacuum film

Wider Application of Skin Vacuum Packaging

Skin vacuum packaging is becoming the top choice for packaging fish, seafood, and poultry, especially in premium and ready-to-eat product segments within these categories.

The Packaging and Packaging Waste Regulation is driving new demand for skin vacuum packaging, expanding its usage beyond the traditional fresh red meat sector.

Minimizing Package Size

Article 8 of the Packaging and Packaging Waste Regulation is instrumental in increasing demand for skin vacuum packaging. This section of the regulation addresses "packaging minimization by design and use," a top priority for both food processors and retailers. From January 1, 2030, manufacturers and importers must ensure that packaging is designed with the minimal weight and volume necessary for functionality. There will also be a requirement for group, transport, and e-commerce packaging to comply with a maximum empty space ratio of 50%.

Forward-thinking retailers and food processors are already investing in solutions to reduce packaging size and amount, a shift accelerated by future regulatory requirements. Skin vacuum packaging is ideal for delicate foods and preserves the product’s shape, which is especially beneficial for fresh fish, seafood, soft cheeses, ground meat, and poultry.

Extending Shelf Life and Customer Satisfaction

Italian fresh and frozen fish supplier Lepore Mare is an example of packaging volume reduction through the use of vacuum film. This technology provides a high oxygen barrier, which extends the freshness of fish products and increases their shelf life by up to 30%, reducing potential waste.

The risk of food waste is further minimized

thanks to customer satisfaction. Consumers increasingly seek fresh, high-quality products and place a high value on food safety. Packaging is essential in shaping consumer perceptions in these areas, and products must be presented in perfect condition. Crystal-clear, high-gloss skin packaging can improve the aesthetics of products, while high oxygen barrier resistance helps prevent food discoloration. Reliable seals also prevent leaks and the risk of cross-contamination.

Sharing Sustainability in the Supply Chain

Another key trend is the shared responsibility for improving sustainability in the supply chain. Smaller package volumes allow for more food to be transported per cubic meter, reducing delivery distances and carbon emissions.

Process efficiency and improved productivity with skin vacuum packaging also contribute to minimizing waste throughout the supply chain.

Driving Future Growth of Skin Vacuum Packaging

Technology is evolving rapidly, with continuous development of recyclable and recycled-content films. We can expect more innovations in these areas, which will further enhance the sustainable benefits that vacuum packaging offers throughout the supply chain. This, in turn, will encourage greater awareness of this solution's versatility for packaging a wide range of foods and drive further demand.