Packaging Digest reveals food packaging trends
Trends in the food packaging industry or what's next
Normalization of antimicrobial technologies
The normalisation of antimicrobial technology in packaging is becoming an increasingly important trend as industries adapt to growing consumer awareness and demand for safer and more hygienic products. This technology involves the use of antimicrobial agents in packaging materials to inhibit the growth of harmful micro-organisms such as bacteria, fungi and moulds, thereby extending the shelf life of products and improving overall safety.
Application of smart packaging
Smart packaging focuses on improving the customer experience, sustainability and technology integration. This can include the use of sensors to track freshness, QR codes for interactive content, and eco-friendly materials to reduce environmental impact. Companies will seek to align their packaging strategies with consumer preferences for transparency and sustainability while complying with regulatory standards.
Optimal packaging sizing and design
Optimal packaging sizing refers to the use of the right amount of material for the products, while leaving room to highlight the brand without sacrificing storage or the overall quality of the packaging.
Creative packaging is becoming a key element in consumer decision-making. The visual appeal of packaging design motivates consumers and drives marketing messages.
Science and relationships in the value chain
In the context of the value chain, science plays a key role by providing research and technological innovation that drives efficiency, product development and quality improvement at different stages from raw material extraction to delivery to the end consumer. Value chain relationships, including collaboration between suppliers, manufacturers and distributors, enhance knowledge sharing and innovation, leading to competitive advantages and improved overall efficiency.
International consortia and initiatives
International consortia and initiatives are playing an increasingly important role in shaping the future of food packaging, ensuring that the industry keeps pace with global demands for safety, sustainability and technological advances. These organisations bring together stakeholders from across the value chain - including manufacturers, governments, scientists and consumer advocacy groups - to collaborate on solutions to some of food packaging's most pressing challenges.