Expanding market reach and innovation with MAP

MAP technology creates new opportunities and successfully extends the shelf life of food products

Extending the shelf life of products using MAP (modified atmosphere packaging) is of great importance, but not only in terms of food storage. Durability is the first reason for improving the life cycle of products, but it also comes with several additional benefits.

Extending shelf life is a strategic advantage that impacts multiple aspects of your business, from market reach and innovation to regulatory compliance and sustainability. The impact of modified atmosphere packaging is directly linked to a company's competitive advantage.

Innovation in response to consumer trends

When your products have a longer shelf life, it becomes easier to adapt to consumer preferences. Modern consumers are increasingly turning to products that offer convenience without compromising on quality or environmental impact.

By extending the shelf life of products, brands are positioning themselves as innovative and responsive to these needs. Longer shelf life products respond to busy lifestyles where frequent shopping is less desirable, and are in line with growing consumer demand for sustainability.

Access to global markets

Shelf-life extension allows food producers to enter new markets in different countries. Products stay fresh for longer, meaning there are fewer obstacles to long-distance transport and less risk of product loss due to spoilage.

This is a game changer for businesses looking to expand internationally, especially in regions where the supply chain may involve longer transport times or less reliable storage facilities.

And as your products become established in new markets, their extended shelf life gives you more time to understand and adapt to local tastes and preferences without having to change stock quickly. You can refine your products to better match cultural preferences and seasonal demands.